Only 16% of Creative Directors are women. SheSays helps to change that.
I created and executed a global brand refresh as design director for SheSays London, and worked on campaigns, social and events. We’ve pivoted our main communication strategy to social first and doubled down on digital campaigns. This increased brand awareness and led to 53% growth in our online following in the first nine months with zero budget.
Since 2020 until present I have been a committee member of SheSays London.
SheSays is an award-winning global non-profit organisation focused on the engagement, education and advancement of women and non-binary creatives.
New social-first strategy
Implementation of a new Instagram-first social strategy.
This created a clear content hub full of advice and insights
for our London chapter and beyond.
Brand refresh
Campaign: ShareBaby
Events
New digital look
Instagram campaign: SheDoes
Instagram campaign: mental health awareness week
New look for instagram stories for live events
Based in London.
© Katja Alissa Mueller, forever
Based in London.
© 2019, Katja Alissa Mueller
Based in London.
© 2019, Katja Alissa Mueller
katja.amueller@gmail.com
@katjaalissamueller