Some call it Head of Design, some Design Director, others Head of Creative ... Titles aside, let's create together.

As an award-winning creative leader with over 15 years of experience, I'm all about crafting brands and products that are clear, modern, and authentically customer-centric. In a world drowning in visual noise, I'm on a mission to inject more purpose and joy into everything we create, whether it's leading a digital transformation, spearheading a brand refresh, or working on a game-changing product. I’m equally excited about cats and bread, but that’s another discussion.

From startups, to agencies to big brands, I've been fortunate to immerse myself in various industries and office cultures. Yet, it's the in-house environments that truly fuel my passion, where I can make a lasting impact.

I have helmed teams and creative as Head of Design & Brand at informed, Creative Director at Courier Media, and Design Director at AllBright and worked with brands such as Mailchimp, Samsung, Psycle, Nike and Nivea.

My non-linear career path has shaped my authentic leadership style. I'm all about empowering and leading cross-functional, diverse teams – allowing individuals to shine while fostering a culture of open communication and collaboration. I let people do their job. I macro manage and micro communicate. I think in systems, not in silos. I can lead hands-on or off. My mix of design, vision and strategy results in whole-puzzle thinking that unites design and business. Cause in a world where everything is designed, design needs a seat in the leadership team.

As a seasoned industry mentor (SheSays, The Dots, D&AD…), I'm deeply passionate about paving the way for more women to step into creative leadership roles. Creating flexible workplaces and leading with empathy and joy are at the core of my values. Living with chronic illnesses has taught me a thing or two about this approach.

So, if you're looking for a design leader who brings more than just pixels to the table – someone who can unite creativity, strategy and vision to drive business impact – you've come to the right place. Let's create together.

A journey of cross-functional flair and non-linear leaps.

My creative journey kicked off in Zurich in 2007 as a stage design intern in theatre. While I quickly discovered my impatience for gluing architectural models, it sparked a deep-seated passion for storytelling, captivating audiences and conceptual design. Fast forward, and I transitioned into graphic design, blending my love for organization, grids (I'm Swiss, what did you expect?) and clear visual hierarchies with a knack for editorial design.

Over the years, I moved to London and traversed industries working across media, culture, advertising, tech, travel, health and fitness, fashion and lifestyle. Brands like kinki magazine, Cheil, Samsung, Nike, Absolut and Nivea were on my roster. I've worn many hats – both in-house, agency-side and as a freelancer – diving headfirst into design, branding, strategy, product, marketing, research and more. It taught me to think fast, be adaptable, curious, how to work with different stakeholders and listen to different people’s needs. My non-linear background is the reason I’m able to create outstanding diverse teams, seeing the bigger picture and thinking lateral. It also instilled a sense of knowing when workflows need improvement or processes need smoothing.

In 2015, I joined PETRIe Magazine as Design Director, orchestrating an award-winning redesign that graced the shelves of cultural institutions like Tate Modern, Frieze Art Fair and the Photographers’ Gallery.

In 2018, I ventured back into freelancing, collaborating with businesses like Psycle, Havas, Wednesday, Elephant and Lucky Generals to deliver impactful design solutions that cut through the noise.

But as my career evolved, I found myself craving more – more impact, more female role models, more opportunities to empower others. So, I made the leap to in-house roles, where I could directly influence brand vision and scale businesses.

I joined AllBright as Design Director in 2020. We rolled out a brand refresh while pivoting the business to digital-first and launched a highly-rated members’ app in a record time of 5 weeks (yes you read that right).

I was named Pitch Superwoman in 2020 and in 2021 named as one of The Dots 100 Raising Stars inspiring change.

Next stop: Courier Media, where I took over as Creative Director for a maternity cover. I led a cross-functional team in producing digital and print, and wrapped partnership projects for industry giants like Mailchimp, Instagram and Deciem.

In 2022, I joined informed as Creative Director, swiftly rising to Head of Design and Brand and being promoted to the senior leadership team after just 5 months. I led a small and fabulous cross-functional team, redefined the brand strategy and implemented a full redesign and official product launch. Our product soared to #3 Product of the Day on Product Hunt.

Currently, I am a freelance Head of Design/Head of Creative until my next dream permanent role comes along.

Ready to embark on the next chapter together?


Selected brands and agencies I had the joy to work with:

Key Expertise

Leadership & Management
· Design/Creative Leadership
· Team Leadership
· Design Management
· Product Management
· Team & Performance Management
· Team Building Capabilities
· Workshop Facilitation 

Leadership & Management
· Design/Creative Leadership
· Team Leadership
· Design Management
· Product Management
· Team & Performance Management
· Team Building Capabilities
· Workshop Facilitation 

Direction & Design
· Design Direction / Creative Direction
· Design Consultation
· Brand Development
· Concept Development
· Content Curation
· Digital Design / Product Design
· Research & Testing
· Storytelling / Narratives
· Editorial Design
· Campaign Creation

Strategic Thinking & Planning
· Strategies for: Design, Product, Creative, Brand
· Growth & Retention Strategies
· Market Analysis

Strategic Thinking & Planning
· Strategies for: Design, Product, Creative, Brand
· Growth & Retention Strategies
· Market Analysis

Soft Skills
· Empathy, Kindness, Vulnerability
· Mentoring
· Active Listening
· Self-Awareness
· Growth Mindset
· Organisational
· Communication
· Analytical
· Problem Solving / Working with Complexity
· Decision-Making
· Motivational
· Adaptable

· SheSays – Who’s your Momma?: 2022-present
· The Dots: 2021-present
· Kerning the Gap: 2020–21
· Ladies, Wine & Design: 2020
· D&AD New Blood Shift: 2019–20

· DMAs: 2017/22/23 
· Creative Circle: 2019/20/21
· D&AD New Blood: 2020

· DesignWeek
· CreativeReview
· CreativeBloq
· TechCrunch
· Domestika
· Women of Graphic Design
· LBB online

What others said

"Katja was an amazing Head of Brand & Design. She not only executed a new brand strategy for our B2C brand informed that took the brand to an entirely new level in quality but also brought in her strategic thinking, and her very methodical approach and mentored the design team. Without her, we would have not been able to reach this excellence that our users love about informed."

Ben Mateev, Co-Founder & CEO

"Having had the opportunity to work with numerous creatives and designers over the years, Katja is truly a stand out talent. She has a strong vision and impeccable taste backed up by strategic thought and executed with wonderful leadership. She perfectly bridges the physical and the digital worlds and was instrumental in helping us taking a very physical business digital through the website and the launch of an app. And that’s without mention of the timelines we were working to! Considered and calm, while being fast paced. Empathetic and collaborative, while being a strong leader. She’s a joy to work with. A joy to collaborate with. And it’s joyful to consume all she does."

Kirsty Hathaway, Executive Creative Director

"Katja has been a brilliant leader at informed, she was a role model for the team, had a lot of great initiatives and she was the one pushing the product to its highest potential. I really enjoyed working with Katja and hope to work with her again in the future."

Maria Mezher, Functional VP People and Advisor

Katja Alissa Mueller
— design, vision, strategy

Based in London.
© Katja Alissa Mueller, forever

Based in London.
© 2019, Katja Alissa Mueller

Based in London.
© 2019, Katja Alissa Mueller