SheSays London

Design direction at SheSays London, creating a distinct visual language
as well as campaigns that help advance our members' careers.

2019–present | Key expertise: Design direction, creative concepts, campaign visuals & art direction

Phone with SheSays London instagram account

SheSays is an award-winning global non-profit organisation focused on the engagement, education and advancement of women in the creative industries. I joined at the beginning of 2019, tasked with overseeing the conceptual visual side and to raise brand awareness.

Based on our global branding, I’ve established a distinct visual language for our London chapter and worked with our head of social to manifest Instagram as our main channel for communication. We run campaigns to boost exchange and visibility for our members and to reach more women and non-binary creatives to advance in their career.

SheSays_Brand Guidelines_Katja Alissa Mueller

New design direction and brand book
Guidelines for SheSays London and overarching new logo and colour updates for SheSays global.

ShareBaby campaign visual illustrating various ways of parenting

Campaign: #ShareBaby | 2019
Our campaign is asking companies to pledge for shared parental leave and pay, a key step towards achieving equality in the workplace and beyond.
Pledge on

SheDoes instagram campaign

She Does | 2019
A campaign aimed at celebrating the talent within our community, help them reach a wider audience and cut through the noise on social. (Concept & Design)

SheSays_Website_Katja Alissa Mueller

Design consultant for our global website redesign.
Creating a home for our 70k members in over 55 cities. Designed by SoBold, London.

Three event announcement designs for SheSays London

Selection of event invitations | 2019

Campaign: Mental Health Awareness Week | 2019
Concept and design of a 7-day social campaign on Instagram stories, aimed at engaging our community to help to end the stigma surrounding mental health issues in the creative industries.

Phone with 5 screens showing visuals for SheSays event live coverage on instagram

Live coverage on Instagram stories | 2019
With events selling out fast, live coverage on Instagram stories enables our members to access the best and most useful shared knowledge remotely. (Concept & Design)

SheSaid instagram campaign with quote by Leslie Knope

SheSaid | 2019
Design for a new series highlighting all the women who inspire us.

Katja Alissa Mueller
— design, vision, strategy

Based in London.
© Katja Alissa Mueller, forever

Based in London.
© 2019, Katja Alissa Mueller

Based in London.
© 2019, Katja Alissa Mueller