Only 18% of Creative Directors are women*. SheSays helps to change that.
From 2020 until the present, I have been a committee member of SheSays London and working pro-bono as a creative director on campaigns, initiatives, and other projects.
From 2019-2020 as design director for SheSays London, I created and executed a global brand refresh and worked on campaigns, social media, and events. We’ve pivoted our main communication strategy to social first and doubled down on digital campaigns. This increased brand awareness and led to a 53% growth in our online following in the first nine months with zero budget.
SheSays is an award-winning global non-profit organisation focused on the engagement, education and advancement of women and non-binary creatives.
Rework the Future Campaign
Today's workplace is not fit for purpose. Inclusivity, diversity, flexibility, and transparency aren't at the levels we need them to be if we're to offer equal opportunities for all. Our campaign, 'Rework the Future', is here to change the landscape.
Creative direction and management of our one-month, nationwide digital and OOH campaign, with an estimated 5-10 Mio OOH impressions. We cover 200+ billboards in collaboration with JCDecaux and run an online poll to co-create a manifesto for change to have a better future of work. Get involved here.
[Ongoing, 2024]
New social-first strategy
Implementation of a new Instagram-first social strategy.
This created a clear content hub with advice and insights
for our London chapter.
2019-2020
Global brand refresh
Campaign: ShareBaby. For shared parental leave.
Inspiring IRL and digital events
New digital look
Instagram campaign: SheDoes
Instagram campaign: mental health awareness week
New look for instagram stories for live events
Based in London.
© Katja Alissa Mueller, forever
Based in London.
© 2019, Katja Alissa Mueller
Based in London.
© 2019, Katja Alissa Mueller
katja.amueller@gmail.com
@katjaalissamueller