SheSays London

Design direction at SheSays London, creating a distinct visual language
as well as campaigns that help advance our members' careers.

2019–present | Key expertise: Design direction, creative concepts, campaign visuals & art direction

SheSays is an award-winning global non-profit organisation focused on the engagement, education and advancement of women in the creative industries. I joined at the beginning of 2019, tasked with overseeing the conceptual visual side and to raise brand awareness.

Based on our global branding, I’ve established a distinct visual language for our London chapter and worked with our head of social to manifest Instagram as our main channel for communication. We run campaigns to boost exchange and visibility for our members and to reach more women and non-binary creatives to advance in their career.

New design direction and brand book
Guidelines for SheSays London and overarching new logo and colour updates for SheSays global.

Campaign: #ShareBaby | 2019
Our campaign is asking companies to pledge for shared parental leave and pay, a key step towards achieving equality in the workplace and beyond.
Pledge on sharebaby.co.uk

She Does | 2019
A campaign aimed at celebrating the talent within our community, help them reach a wider audience and cut through the noise on social. (Concept & Design)

Design consultant for our global website redesign.
Creating a home for our 70k members in over 55 cities. Designed by SoBold, London.

Selection of event invitations | 2019

Campaign: Mental Health Awareness Week | 2019
Concept and design of a 7-day social campaign on Instagram stories, aimed at engaging our community to help to end the stigma surrounding mental health issues in the creative industries.

Live coverage on Instagram stories | 2019
With events selling out fast, live coverage on Instagram stories enables our members to access the best and most useful shared knowledge remotely. (Concept & Design)

SheSaid | 2019
Design for a new series highlighting all the women who inspire us.

Katja Alissa Mueller — Creative Director
& Design Director, helping ambitious purpose-led brands thrive through design, vision and strategy.