Cheil UK

Samsung × Science Museum:
The Tim Peake VR experience

A travelling VR double-decker bus turned replica of the International Space Station allowed students to experience Tim Peake's journey back to Earth and get inspired about a future in STEM like never before.

I designed the external bus wrapper, including a bespoke illustration showing the journey from the space station to Earth. I've designed the campaign logo lockup for all branded material and crafted design details such as space mission badges, signage and labelling for the bus's interior to elevate authenticity.

With more than 60 school visits, the bus inspired more than 50k students, drove 1 million trips to the Science Museum and reached a total audience of 4 million. 

Role: Craft Designer
2017

Key expertise: campaign identity and design, graphic design, illustration

All aboard

Outside of a bus advertising a VR tour inside.

"It really is breathtaking.
Truly very close to the real thing."
— Tim Peake

Inside of a bus converted to look like the ISS.

From ISS to Earth

Illustration in space showing how an astronaut travels from the ISS to Earth.

Join the mission

Illustration of space mission badges.

Katja Alissa Mueller
— design, vision, strategy

Based in London.
© Katja Alissa Mueller, forever

Based in London.
© 2019, Katja Alissa Mueller

Based in London.
© 2019, Katja Alissa Mueller