Running a smooth design operation
I was commissioned as design director to help with a premium brand refresh to introduce and exemplify Psycle's four workout concepts. I consulted for the new photo direction and creation of an image library, serving as the basis for all branded communications. The brand refresh rolled out across all brand touchpoints: website, customer communication, point of sale signage, promotional posters and cafe menus. This aligned the brands' mission with a visual strategy and connected online and offline into one holistic customer experience.
Once a single indoor cycling studio, Psycle became London’s largest class-based boutique fitness chain, offering four complementary workouts in studios across the city.
A new digital look
Website update
Straightforward, inviting navigation and design enabled faster bookings. The user could dive deeper with background information, insights and further expertise if interested.
New photo direction
I defined a new photography direction that creates a soothing, intimate, yet powerful environment. Colourful light sources speak to a broad audience and invite introverts, ambiverts and extroverts alike into their spaces.
Customer experience touchpoints
Layout direction for customer experience touchpoints, from print to digital.
Based in London.
© Katja Alissa Mueller, forever
Based in London.
© 2019, Katja Alissa Mueller
Based in London.
© 2019, Katja Alissa Mueller
katja.amueller@gmail.com
@katjaalissamueller