As Head of Brand & Design at informed, I oversee all creative aspects, and deliver across brand and product strategy. After 5 months I was promoted
to join the senior leadership team. I lead a team of 1-5: for product design,
marketing design, copywriting, motion, research, the photo desk and external agencies. A crucial part of my work is empowering and mentoring others.
My work includes a full brand redesign, app launch, product management, strategy, creative concepts, campaigns, growth & retention strategies and implementation and much more.

2022/ongoing | Key Expertise: Head of Brand & Design, senior leadership, creative direction, brand/creative/product strategy, brand positioning, product management, team building, workshop facilitator, research, start-up

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informed — The news, curated & summarised. 

informed bundles and summarizes the best news in one app, simplifying your news experience. Daily Briefs, curated by our experienced editorial team, deliver quality content in an easy-to-understand format. Access premium publishers ad-free – such as the New York Times, The Financial Times, The Atlantic or The Guardian, enjoy article translations and stay informed no matter how much time you have.

informed_Daily Brief

Brand redesign & product
In my first 7 months and leading up to our official app launch in November 2022, I implemented a new brand vision, positioning and strategy. We worked with A Color Bright on a brand redesign and launch campaign and aligned our visual identity with our new strategy and audience. The new branding is the perfect symbiosis of known editorial principles paired with a contemporary digital spin on news consumption. The redesign is applied across the entire business: app and web app, new brand guidelines and TOV, new social media and marketing templates and visuals…

informed_Deep Dives
Colour Palette
Social 1
Web app

Launch campaign
To communicate both our app launch and the brand redesign most effectively and to avoid any confusion, we opted for a 2-in-1 long-term launch campaign that would address both. This enabled us to promote the app to a myriad of new customers while educating and exciting our existing beta users about the new brand language.

Campaign Visual 1

Features, research, product management and growth
Based on thorough user research we implemented highly loved features such as time-saving summaries, audio options or article translations. Everything is aligned with our mission to deliver informative, quality news, and make it accessible to everyone, anywhere and any time. 


Intrigued by the app?
Check it out here

Katja Alissa Mueller — Head of Brand & Design helping ambitious purpose-led businesses thrive through design, vision and strategy.

Based in London.
© Katja Alissa Mueller, forever

Based in London.
© 2019, Katja Alissa Mueller

Based in London.
© 2019, Katja Alissa Mueller