informed

As Head of Brand & Design at informed, I oversee all creative aspects, and deliver across brand and product strategy. After 5 months I was promoted
to join the senior leadership team. I lead a team of 1-5: for product design,
marketing design, copywriting, motion, research, the photo desk and external agencies. A crucial part of my work is empowering and mentoring others.
My work includes a full brand redesign, app launch, product management, strategy, creative concepts, campaigns, growth & retention strategies and implementation and much more.

2022/ongoing | Key Expertise: Head of Brand & Design, senior leadership, creative direction, brand/creative/product strategy, brand positioning, product management, team building, workshop facilitator, research, start-up

Watch the Product Hunt explainer video here.

informed — The news, curated & summarised. 

informed bundles and summarizes the best news in one app, simplifying your news experience. Daily Briefs, curated by our experienced editorial team, deliver quality content in an easy-to-understand format. Access premium publishers ad-free – such as the New York Times, The Financial Times, The Atlantic or The Guardian, enjoy article translations and stay informed no matter how much time you have.

Brand redesign & product
In my first 7 months and leading up to our official app launch in November 2022, I implemented a new brand vision, positioning and strategy. We worked with A Color Bright on a brand redesign and launch campaign and aligned our visual identity with our new strategy and audience. The new branding is the perfect symbiosis of known editorial principles paired with a contemporary digital spin on news consumption. The redesign is applied across the entire business: app and web app, new brand guidelines and TOV, new social media and marketing templates and visuals…
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Launch campaign
To communicate both our app launch and the brand redesign most effectively and to avoid any confusion, we opted for a 2-in-1 long-term launch campaign that would address both. This enabled us to promote the app to a myriad of new customers while educating and exciting our existing beta users about the new brand language.
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Features, research, product management and growth
Based on thorough user research we implemented highly loved features such as time-saving summaries, audio options or article translations. Everything is aligned with our mission to deliver informative, quality news, and make it accessible to everyone, anywhere and any time. 
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Intrigued by the app?
Check it out here

Katja Alissa Mueller — Head of Brand & Design helping ambitious purpose-led businesses thrive through design, vision and strategy.