As Head of Brand & Design at informed I oversaw all creative aspects and delivered across brand and product strategy. After 5 months I was promoted to join the senior leadership team. I led a team of 1-5: for product design, marketing design, copywriting, motion, research, the photo desk and external agencies. A crucial part of my work centred around empowering and mentoring others. My work included a brand redesign, app launch, product management, strategy, creative concepts, campaigns, growth & retention strategies and implementation, and much more.
informed — The news, curated & summarised.
informed bundles and summarizes the best news in one app, simplifying your news experience. Daily Briefs, curated by our experienced editorial team, deliver quality content in an easy-to-understand format. Access premium publishers ad-free – such as the New York Times, The Financial Times, The Atlantic or The Guardian, enjoy article translations and stay informed no matter how much time you have.
Strategy and concepts for organic social as growth accelerator.
Within 10 months since the redesign and launch, informed gained 12k+ followers with a 20% MoM growth on social.