Fjord/Accenture Trends 2020

Design and art direction for the Fjord Trends 2020 report, highlighting trends and predictions for technology, business, society, and design. Rollout across digital and print.

2019 | Key expertise: Art direction, creative design, print, digital, website, creative concepts, identity

This years’ trend report from Fjord/Accenture manifests ideas around realigning the fundamentals: our impact on the world, changing priorities, times of activism and the power for positive change.

The creative direction is intrinsically linked to the active nature of its content: Dadaesque, protest inspired illustrations, bespoke typographic nuances, carbon-balanced paper stock and digital content ready to be explored.

Fjord Trends 2020 sees the current state as a once-in-a-lifetime opportunity to innovate business models, services and products.

Website
Design with access to downloadable long-form trends PDF.

Trend Publication
I led the editorial art direction and photo direction. The outcome in print was a 110-pager, with a torn cover and different paper sizes. By using carbon-balanced paper we balanced the equivalent of 4,350kg of carbon dioxide through the World Land Trust, which in return will be able to protect 3,045m2 of critically threatened tropical forest.

Illustrations
Specifically created for the trend report, they illustrate the complexities of each chapter.

Visual identity
Each trend report is given a bespoke identity, including logo design, adjustable colour palettes, and a corresponding style guide to make sure all assets are in line with the main branding.

Katja Alissa Mueller
— design, vision, strategy