Design Direction for Allbright – a global members’ club and springboard for smart-minded women at all ages and stages – across their entire brand universe: from club creative, social media, events, academy courses to bespoke digital membership offerings.
AllBright is driven by the mission to make the world a better place to be a working woman and help women everywhere achieve their career ambitions.
Over the course of a year, I created a new design direction and worked closely with the core team to shift a vast brand offering into digital-first. I oversaw the visual direction of the new company website and implemented a redesign of all company newsletters in a two-week sprint.
I introduced a new visual eloquence for all sub-brands, developed an organically evolving design direction for social media, and led the visual direction for global brand campaigns.
I transformed and mentored an in-house design department, commissioned external freelancers, artists and creatives.
Based in London.
© Katja Alissa Mueller, forever
Based in London.
© 2019, Katja Alissa Mueller
Based in London.
© 2019, Katja Alissa Mueller
katja.amueller@gmail.com
@katjaalissamueller