A/SH x adidas originals: NMD_Gallery

Event branding and design for the launch
of the adidas NMD trainer in Zurich.

2016 | Key expertise: Editorial design, event branding, concept design, print, digital

To launch the NMD trainer in Zurich to the relevant target group, A/SH and adidas created a three-day art event, tasking four creatives to interpret the topic of ‘urban nomadism’ inspired by the shoe. Their outcomes were exhibited alongside product integration in a gallery space in the heart of the city.

I was commissioned to create the event branding and design across all touchpoints. Digital and printed invitations, as well as an increased social media presence, were responsible for creating a buzz in the days leading up to the event. To elevate the concept of urban nomadism we've created a travel pouch goodie bag containing a specifically for this event designed zine, as well as bespoke gifts from our four creators. This enabled our audience to take the feeling of the product and space back home.

The three-day event resulted in a much-frequented gallery space, a total of 14k+ social interactions and a sold out product after the launching weekend.

Katja Alissa Mueller — Head of Brand & Design helping ambitious purpose-led businesses thrive through design, vision and strategy.