BLEND & PRESS
Concept and design of a striking visual identity for health food brand Blend&Press using their existing fruit imagery. The photographically focussed and editorial-led visual system was rolled out across a set of touchpoints, including a ‘fine art print’ inspired 50-inch wall menu, take away menus, shopping bags as well as business and loyalty cards. The result is a refreshing, visually intelligent and sophisticated brand, celebrating its key asset of high-quality ingredients.
Freelance for Studio NinetyOne, 2015

BLOODY GOOD PERIOD
A charity providing period supplies for asylum seekers, refugees and those who can’t afford them. With a beautiful branding already in place, I’ve re-designed their newsletter to sit visually in line with the rest of the brand. By introducing an oversized ‘Sponsor A Period’ button, a clear CTA encourages more donations. Please check out Bloody Good Periods' site and help end period poverty.
Freelance, 2019

FORGET YOU
Graphic design in post-production for the directorial debut of Naomi Scott & Jordan Spence for Nick Brewer's music video 'Forget You'. Relased on Vogue. 
Freelance, 2019

ABSOLUT ECOSYSTEM
Concept design of new shipper cases for Absolut Vodka, creating an interlocking system that enables standout at over 9-meter distance as well as delivering quality and reassurance up close. This thinking was then developed into an ecosystem that would help go on to inform a whole new brand world.
While working at Cheil London, 2017

ELLA ONE
Layout Direction for 'My Morning After' Campaign. 
Freelance at Havas, 2018

PLANTS & PREJUDICE
A zine about the cactus and the integration and appearance of plants in our daily life.
Self-published, 2015

MOE OSLO – SS17
Introducing a cross-channel design strategy to increase brand awareness for womenswear label MOE Oslo through printed lookbooks, postcards/businesscards and a versatile newsletter template design, allowing the brand to organically evolve its visuality in years to come. The newly introduced channels resulted in higher visibility at trade fairs and pop-up events and a growing online community.
Freelance, 2016

PARADIGM
Brand identity concept and development for Paradigm, a leading hair transplant clinic setting a new standard in confidence.
Freelance at Studio NinteyOne, 2018

ABSOLUT — HERO DRINK
Tone of voice concept development and art direction. The Hero Drink Programme was created to promote the Absolute way of drinking — simplicity without sacrificing on quality — when seeking simpler drinks in busy mainstream bars and at home. 'Just add soda. Vodka too good to hide.' was created as a global toolkit, inspiring local markets.
While working at Cheil London, 2017

MASTER THESIS
MA in graphic design with the research topic: "The graphic designer as a manipulator of meaning: a study of the singular photographic image of men on contemporary independent magazine covers."
London College of Communication, 2014

CHEIL GLOBAL
Bespoke concept and design roll out across all assets for the meeting of Cheil’s ‘Global Creative Product Council’ in St. Paul de Vence France in 2017.
While working at Cheil London, 2017

TOKYO / YOKOHAMA
A newspaper capturing the spirit, intensity and memories of my Japan travels.
Self-published, 2012

VICTORIA BECKHAM
Social Concept and design for travel announcement, depicting VB’s excitement of flying to Hong Kong and Seoul. 
Freelance at Victoria Beckham, 2015/16

OUT OF SPACE
Art direction and shoot production. 
For A/SH magazine, 2013

ETIHAD AIRWAYS
Design of campaign hallmark for social media activation ‘The Big Sydney Cool Down’.
While working at Cheil London, 2017

DATA ART
Design lead and collaborative concept creating a digital platform,
analysing tweets based on their emotions.
While working at Cheil London, 2017.

Katja Alissa Mueller — Head of Brand & Design helping ambitious purpose-led businesses thrive through design, vision and strategy.