A wild mix of older work. Plus a colour-changing background. *magic*
BLEND & PRESS
Concept and design of a visual identity for health food brand using their existing fruit imagery, rolled out across a set of touchpoints. The result is a refreshing, visually intelligent and sophisticated brand, celebrating its key asset of high-quality ingredients.
Studio NinetyOne, 2015
Digital and physical design for the 3-day launch event of the adidas NMD trainer in Zurich. 4 creatives interpreted the topic of ‘urban nomadism’ inspired by the shoe. Their outcomes were exhibited alongside product integration in a gallery space in the heart of the city. The results were a much-frequented gallery space, a total of 14k+ social interactions and a sold out product after the launching weekend.
A/SH Art & Fashion, 2016
BLOODY GOOD PERIOD
A charity providing period supplies for asylum seekers, refugees and those who can’t afford them. Pro bono, I created a newsletter redesign, social campaign assets, report designs and period planners. Check out Bloody Good Period and help end period poverty.
Concept design of new shipper cases for Absolut Vodka, creating an interlocking system that enables standout at over 9-meter distance as well as delivering quality and reassurance up close. This thinking was then developed into an ecosystem that would help go on to inform a whole new brand world.
Campaign layout concept and design for the 'My Morning After' Campaign.
PLANTS & PREJUDICE
A zine about the cactus and the integration and appearance of plants in our daily life.
MOE OSLO, SS17
Introducing a cross-channel design strategy to increase brand awareness for womenswear label MOE Oslo through printed lookbooks, postcards/businesscards and a versatile newsletter template design, allowing the brand to organically evolve its visuality in years to come. The newly introduced channels resulted in higher visibility at trade fairs and pop-up events and a growing online community.
Brand identity concept and development for Paradigm, a leading hair transplant clinic setting a new standard in confidence.
Studio NinetyOne, 2018
Concept and art direction. The Hero Drink Programme was created to promote the Absolute way of drinking — simplicity without sacrificing on quality — when seeking simpler drinks in busy mainstream bars and at home. 'Just add soda. Vodka too good to hide.' was created as a global toolkit, inspiring local markets.
MA in graphic design with the research topic: "The graphic designer as a manipulator of meaning: a study of the singular photographic image of men on contemporary independent magazine covers."
London College of Communication, 2014
ST PAUL DE VENCE
Bespoke concept and design roll out for the meeting of Cheil’s ‘Global Creative Product Council’ in St. Paul de Vence France.
A newspaper capturing the spirit, intensity and memories of my Japan travels.
Social media concepts and designs.
OUT OF SPACE
Art direction and shoot production.
A/SH magazine, 2013
Design lead and concept. The digital platform analysed tweets based on their emotions and turned them into visual art pieces.
SAMSUNG x SCIENCE MUSEUM
Campaign and graphic design. A travelling VR double-decker bus turned replica of the International Space Station, allowed students to experience Tim Peake’s journey back to earth, and get inspired about a future in science like never before. With more than 60 school visits the bus inspired more than 50k students and had 1 million visits to the Science Museum. Watch the case study here.