Courier Media

Storytelling and modern business go hand in hand.

I worked at the helm of creativity across Courier leading a team of five core creatives and numerous external talent. Under my direction, we produced our bi-monthly magazine – featuring stories of small businesses from around the world; printed guides; and large-scale commercial projects across digital, print and film for brands such as Mailchimp and Instagram. The maintenance of Courier's specific visual language resulted in brand loyalty and drawing power to attract high-calibre talent. Add a vast range of digital output across websites, newsletters, social and film and you get a closer look into a day in the life of a Creative Director. 

Role: Creative Director

2021-2022

Key expertise: Creative Direction, Creative Strategy, Creative Management, Cross-functional Team Leadership, Mentoring

Work better, live smarter, be happier.
Courier is the defining media brand for a new generation who want to live and work on their own terms, telling insightful and inspiring stories of modern business through print, digital experiences, partnerships and more.

Printed delights

Courier Magazine, Issues 42—45: 5 print issues and 6 cover directions.

Creative direction across entire magazines. Lead and production of covers.

Courier Guides

Left: Creative Direction for How to Start and Grow a Business: an essential 10-step guide giving entrepreneurs and founders all the tools and know-how to develop their business ideas.

Right: Marketing shoot direction for 100 Ways to Make a Living, a guide featuring people from around the world who are doing what they love, and insights into how they did it. The marketing images are rooted in the joyous non-work-related moments, that often spark new business ideas.

Digital transformation

Courier Feed: Shifting Courier more digital through cross-channel strategies
Consultation on website redesign of Courier Feed, the digital home of Courier Magazine. Designed by Stink Studios, New York.

Marketing email newsletter redesign

To visually and strategically align with the updated website redesign. Growing by 50k/month.

Social

Offering our readers more insights, inspiration and value by increasing cross-channel content strategies and value-led storytelling across print and digital for wider audience reach.

Commercial partnerships

Courier x Superscript | Flip the script
Showcasing insurance the exciting way across digital and film, by portraying five change-makers who took risks at the right time to take their small businesses to the next level. A digital hub brought the large-scale editorial-led campaign together, showcasing bespoke authentic photography and five individual films allowing for a deeper dive into each of their businesses. 

→ Read and watch the full story here.

Courier x Instagram | My Bedroom Empire
A social-first editorial campaign, showcasing three UK founders who use the platform to take their business from the bedroom to the boardroom.
Roll out across photography, three bespoke films, a digital hub and social content such as IG stories and guides. Additional coverage in our bi-monthly magazine.
→ Read and watch the full story here.

Courier x Deciem | Business Abnormal
A photography-led campaign across print and digital featuring five progressive start-ups that offer something nobody else can while championing authenticity, values and intentions.
→ Read the full story here.

Katja Alissa Mueller
— design, vision, strategy