When Covid hits, you shift to digital-first and double down on being a design-led company.
I joined AllBright as Design Director at the start of the pandemic. Until then AllBright was a global career network for women with flagship houses for IRL meetings in London and Hollywood. Due to Covid, we had to pivot the entire business digital-first and within tight deadlines (5 weeks turnaround to launch an app if you were wondering). When I started they had already laid the foundation work for the new product. And while we were running with lighting speed to create the highly-rated app with a new look, the rest of the branding took a backseat and looked misaligned. I, therefore, decided to implement a full brand refresh to guarantee that our new product and existing brand worlds don't collide and confuse. The refresh resulted in boosting brand recognition and user loyalty over a staged 6-month rollout period, and the app launch led to a 4.8* rating and 900% membership increase in the first month. I directed and managed the design teams as well as digital global marketing communications and social campaigns for increased reach, putting AllBright on the radar as a design-led business. Not enough? Read on to find out about our newsletter redesign sprint, educational academy courses and more.
Role: Design Director
2020-2021
Key expertise: Design Direction, Creative Strategy, Design Leadership, Mentoring, Design Management
Allbright is the world’s largest career network for women in business, established to connect, learn, and inspire across digital and physical spaces. Allbright is driven by the mission to make the world a better place to be a working woman and help people achieve their career ambitions.
Brand refresh
AllBright Digital
Campaigns
Newsletter sprint
Social
EDIT
Academy courses
Based in London.
© Katja Alissa Mueller, forever
Based in London.
© 2019, Katja Alissa Mueller
Based in London.
© 2019, Katja Alissa Mueller
katja.amueller@gmail.com
@katjaalissamueller